CalFlowers’ Marketing Campaign Boasts Favorable Results
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to collect voluntary funds from the floral industry for future campaigns also aimed to get...Tips for Sourcing Plants
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n-go options of these popular items — in a range of species, varieties and cultivars— to...SAF Orlando 2022 Brings Together More than 400 Floral Pros
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she is overwhelmed with how much has changed. When she looked over the schedule of...Cash In on Social Shopping
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the rise, with nearly 66 percent of consumers turning to Facebook, TikTok, Instagram,...The Key to Petal It Forward Success? Location, Location, Location
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise people with two floral gifts — one to keep and one to pass on — so others experience the joy of receiving and giving flowers....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.