As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their...
Florists Grapple with Decision to Stay Open
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Floral Industry News
SAF Advocates for Grower Aid through USDA
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively...
SAF President Shares Mother’s Day Game Plan
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020...
SAF Answers Federal Aid FAQs
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19...
SAF Continues Push for Grower Aid
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
Floral Professionals Navigate Shifting COVID-19 Rules
Floral industry professionals have seen a flurry of recent headlines related to state and national COVID-19 rules as President Trump reaffirmed his...
SAF Survey Shows Domestic Growers Reeling Amidst COVID-19
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers,...
Financial Pro Talks Cash Flow, Labor — and Mother’s Day
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
‘The Shape of Our Recovery Depends Entirely on COVID-19’
The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a...
SAF Gives Primer on Federal Business Loans
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on...
Florists Launch Creative Revenue Boosters During COVID-19
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids.[divide margin_bottom="10"] Online flower...
Industry Pushes Proactive Message: Flowers Create Calm
With schools and businesses closed, people working remotely, and in-person gatherings discouraged, floral industry members can help customers...
Words of Advice for Anxious Times
The current global situation is unprecedented — and the news can feel pretty grim. This week, however, we were heartened to read some words of...
3 Tips for Talking to Your Team Amidst COVID-19
During a recent webinar human resource consultant Glenna Hecht of Humanist Consulting based in Dallas, Texas, shared these tips for leading your...