As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral...
As Coronavirus Spreads, U.S. Floral Professionals Prep for Impact
read more
Floral Industry News
Season 2 of ‘Life in Bloom’ Coming Soon
Set your DVR — “J Schwanke’s Life in Bloom” returns to American Public Television stations beginning April 14. The show debuted in April 2019 on 120...
Three New Team Members Join SAF
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
SAF Pressures Senate to Move on Ag Workforce Reform
As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
N.Y. Florist to Share Social Media Secrets
Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
Early Reports Point to a Strong Valentine’s Day
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
Senator Hails ‘Job-Creating’ Revenue Generated by Floral Industry
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
After Valentine’s Day, Florists See Unwanted Third-Party Links Disappear
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...