As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Veteran Lobbyist to Talk Presidential Politics at CAD
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Floral Industry News
Florists Lament Soaring Helium Costs
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Prominent Advice Column Addresses ‘Flowers in a Box’
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
Easy Social Media Tips to Drive a Strong 2020
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
Five Ways to Drum Up Women’s Day Sales
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
3 Ways to Drive Early Valentine’s Day Orders and Deliveries
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Lawmakers Commit to Producing Key Industry Report in 2020
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....
Influential Legislator to Share Insider View with Floral Community
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
SAF Members Prep to Take Industry Messages to Washington
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
SAF Unveils New Newsletter and Additional Members-Only Benefits
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the...
USDA to Conduct 2019 Census of Horticultural Specialties
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...