A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
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Floral Industry News
UrbanStems Founder Named Among ‘People Shaping Retail’s Future’
The National Retail Federation recently released its list of “People Shaping the Future of Retail,” a group of 25 individuals who’ll be honored Jan....
Labor Leaders Predict Postponement of United States-Mexico-Canada Agreement
Hopes were high coming into November that the Trump Administration and House Democrats would strike a deal on the renegotiated NAFTA, or United...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
Citing SAF Research, UK Publication Touts Flowers as Winter Blues Cure
British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers....
House Takes Much-Awaited First Steps on Immigration Reform
Key lawmakers in Washington, D.C., are working to advance solutions to some of the most significant challenges floral industry professionals face in...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Botanica Styles Medal of Honor Convention
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention....
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
National Retail Federation Predicts Slight Holiday Sales Growth
A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
Illinois Adopts Wage History Law
An Illinois state law banning employers from asking job candidates about their salary history went into effect this month. The law, H.B. 834, also...
Amid Power Outages in California, Floral Pros Work to Keep Flowers Cold
Recent power outages in Northern and Central California created frustration, worry — and a run on disaster-related supplies such as generators. For...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Where Will You Petal It Forward on Oct. 23?
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...