Five Minutes with Camron King on American Grown Flowers and Foliage Month
July is American Grown Flowers and Foliage month, a designation that has received support in the Senate and House of Representatives with the introduction of resolutions recognizing the contributions of American farms. Camron King, CEO and ambassador for Certified...SAF to Induct AAF and PFCI Honorees
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their commitment to the floral industry. Fifteen professionals will be inducted into the American Academy of Floriculture (AAF),...From Breeder to Vase: The Life of a Flower
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of sun a bud was exposed to can alter coloring. When they ask about pricing for red and white roses, he shares that those...Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A new Gallup report found that workers are experiencing stress at an all-time...Encourage Customers to Connect with Flowers this Summer
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your customers to check out your summer selection. The social media shareables...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.