Every year Petal It Forward participants reap the rewards of giving out flowers. And, those rewards not only include seeing the joy that flowers...
One Month to Go to Petal it Forward
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Floral Industry News
Petal It Forward: Have You Ordered Your Flower Cards?
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed...
Colombian President Emphasizes Floral Industry Growth, Importance
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade...
USDA Announces Funding for Specialty Crops Research
The U.S. Department of Agriculture signaled its support for a program aimed at protecting specialty crop growers — including those in the floral...
Indiana Florists Pay Tribute to SAF Member Killed in Car Accident
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...
43 States Prepare to Petal It Forward on Oct. 23
Is your state taking part in Petal It Forward? Yoohoo — SAF members in Georgia, Hawaii, Maine, Montana, Rhode Island, West Virginia and Wyoming —...
Canadian Florist Lays Claim to Sylvia Cup in Pirate-Themed Competition
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Senate Committee Backs Funding for FNRI, Floriculture Crops Report
The powerful Senate Appropriations Committee has signaled its support for two core issues backed by the Society of American Florists: increased...
Members Elect New Representatives to SAF Board and Councils
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia...
Ball Horticultural Breaks Ground on R&D Center
In August, Anna Ball — president and CEO at Ball Horticultural Company — and her daughter, Susannah Ball, took part in a groundbreaking ceremony for...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
Four Industry Professionals Recognized for Service, Dedication at SAF Amelia Island 2019
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his...
Floral Industry Veteran Sheds Light on Common Economic Mistakes
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
Floral Pro Dishes on How to Turn Instagram Dreams into Real Designs
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the...