Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of...
SAF Amelia Island 2019 Offers a ‘Coach for Every Challenge’
read more
Floral Industry News
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
Time to Prep for a Recession? Floral Industry Economist Weighs In
The worst day of the year for the stock market. New tariffs. Inverted yield curves. Do headlines about the economy have you worried? Take a breath,...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
SAF CEO Talks State of the Floral Industry — and SAF — Live on Facebook
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are...
Cotinus Earns Top Honors at SAF Outstanding Varieties Competition
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best...
SAF Inducts Texas Couple into Floriculture Hall of Fame
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the...
SAF CEO Lays Out Industry Challenges — and SAF’s New Plan
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing...
Florists Mourn Industry Leader Sam Viviano, AAF
Salvatore “Sam” Viviano, AAF, a lifelong florist famous for his insightful business ideas, no-nonsense attitude and eagerness to help his peers,...
Industry Mourns Esteemed Horticulture Professor Paul Thomas
Paul A. Thomas, Ph.D., a renowned researcher, prolific speaker and champion of budding horticulturists, died Saturday, Sept. 14. He was 65. Thomas...
Teleflora Honors Late Kentucky Florist with Tom Butler Award
Teleflora paid tribute to the late Michael Kraft of Nanz & Kraft Florists in Louisville, Kentucky, last week with its 2019 Tom Butler Floral...
British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
AFE Establishes Memorial Fund for Former SAF Staff Member
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
SAF Hires New VP with Deep Experience
The Society of American Florists will soon have a new senior vice president on its team — a person with targeted experience in some of the key...