An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
British consumers proactively looking for a cure to this year’s bout of winter blues received a hot tip from the Metro publication: Buy flowers....
Key lawmakers in Washington, D.C., are working to advance solutions to some of the most significant challenges floral industry professionals face in...
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
On Saturday, October 26, 950 people gathered at the JW Marriott in downtown Tampa, Florida for the Congressional Medal of Honor Convention....
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
An Illinois state law banning employers from asking job candidates about their salary history went into effect this month. The law, H.B. 834, also...
Recent power outages in Northern and Central California created frustration, worry — and a run on disaster-related supplies such as generators. For...
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...
Every year Petal It Forward participants reap the rewards of giving out flowers. And, those rewards not only include seeing the joy that flowers...
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed...
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade...