Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
Wholesalers Prepare to Petal It Forward on Oct. 23
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Floral Industry News
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
SAF Members to Elect New Leaders
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to...
SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
Floral Pros from Across Segments Share Petal It Forward Tips
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
New University Study Proves Flowers Can Alleviate Stress
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel...
Partner Up for Petal It Forward on Oct. 23
Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost,...
Pennsylvania Florist Attracts Dozens with Seasonal Celebrations
School is out, temps are up, and people are looking for inside activities. One Pennsylvania flower shop has found a way to turn these seasonal...
Three Floral Businesses to Receive the Century Award in Amelia Island
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Amelia...
AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...
SAF Staff, Members Pay Tribute to Exuberant Life of Krissy Doyle
If you’ve called, emailed or stopped by the Society of American Florists’ headquarters in Alexandria, Virginia, sometime in the past 18 years,...
PFCI to Honor Seven New Members
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals...