The Society of American Florists will honor eight floral industry leaders who give back to the industry, their local communities and organizations...
AAF to Induct Eight Honorees at SAF Amelia Island 2019
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Floral Industry News
Seasoned CPA Shares Insight on Pricing Events for Profits
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
Where to Source Flowers for Petal It Forward? Just Ask.
With the 2019 Petal It Forward date set for Wednesday, Oct. 23, now is the time for industry members to start laying the groundwork for their local...
California Grower Honored in Flower Naming Ceremony
What does Lane DeVries, president and CEO of The Sun Valley Group, have in common with Elizabeth Taylor, Freddie Mercury, Michelle Obama and Julia...
#NYFlowerWeek Launches 2020 NYC Flower Festival
A new festival planned for next year in the Big Apple aims to do for flowers what New York Fashion week has done for fashion: elevate, inspire — and...
Public TV Show on Floral Industry Expands to 62 Markets
A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and...
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Veteran Event Florist Shares Tricks, Tools and Time-Savers
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? "I...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Suppliers, Buyers to Connect at SAF Amelia Island 2019
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Judge PFCI Auditions at the AIFD National Symposium
Ever wish you could be a judge on a show like “American Idol” or “The Voice”? Well, while it’s not a singing competition, you can be a judge for the...
Florists Prep for Packed Day of Education in Kansas City
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...
Executive Order Builds Momentum for Streamlined Biotech Regulations
President Trump signed an executive order this week in Iowa intended to streamline the regulatory process for genetically engineered agriculture....
Spring Holiday Roundup: Women’s Day, APW, Easter/Passover Returns
Mother’s Day was a strong holiday for the industry — with 62 percent of respondents to a Society of American Florists survey of retailers...
Florida Florists Turn Surplus Flowers into Love
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68...