Build a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor market. The Society of American Florists’ learning hub, Career Connection, has a collection of resources to help you...Create a Dedicated Wedding Site to Grow Your Business
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding flowers.” To capture their attention, he created a wedding-specific website, which appears second in Google search...Five Minutes with Derek Woodruff on How the Next Gen Can ‘Level Up’
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are designed to be quick and informal — a fun way to learn about what’s happening...Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according to the Society of American Florists’ surveys of consumers and floral...Momentum Builds for FNRI Funding Increase
As Congress weighs budget priorities for 2023, the industry is “well positioned” to receive support for a funding increase for floriculture research, says the Society of American Florists’ Senior Lobbyist Joe Bischoff. SAF continues to make the case with decision...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.