Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
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Floral Industry News
HR Pros Shares Advice on How to ‘Hire Smarter’
If you are having a hard time finding and keeping employees lately, you aren’t alone: The National Federation of Independent Business...
Dozens of Volunteers Create Indy-Themed First Lady’s Luncheon
Pulling off a high-profile event such as the annual First Lady’s Luncheon in Washington, D.C., is never going to be easy. Adding to the challenge,...
President Trump Expresses Reservations about E-Verify
In a Fox News interview that aired last weekend, President Trump expressed reservations about E-Verify, an online tool from the federal government...
SBA Seeks Input from SAF Members in Arkansas, Mississippi and Tennessee
Ever dream about the chance to talk face-to-face with key decision-makers about the federal regulations that most affect your business — without...
California Florists Face Threats from Fires
This time of year, Rachelle Neal, AIFD, should be gearing up for the holidays and event work. Instead, she’s donning protective face masks and...
Alabama Florist Partners with Alzheimer’s Association for Mother’s Day
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the...
Floral Industry Mourns Loss of ‘Bright Light’ Shelby Shy, AAF
Smart, forward-thinking businesswoman. Dedicated (and hilarious) friend and colleague. Devoted daughter. Loving mother. All around bright light....
SAF Responds to 14 Negative Mother’s Day Ads
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...
SAF Thanks Coffee Franchise for Generating Positive Buzz
While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to...
President Trump Raises Tariffs on Chinese Goods
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5,...
Immigration Action in Washington
The Trump administration has announced that it will issue an additional 30,000 H-2B non-agricultural seasonal work visas in fiscal year 2019 which...
Industry Celebrates Life of Arlene Sorensen, AAF (1932-2019)
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to...
New York Times Op-Ed Calls Gardens ‘Essential to the Creative Process’
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful,...
TJ Maxx to Pull Negative Mother’s Day Commercial
One of the largest clothing retailers in the country has promised to remove a Mother’s Day TV commercial after hearing from the Society of American...