The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Blue Ribbon winners from the Society of American Florists’ annual Outstanding Varieties...Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday rush,” financial expert Paul Goodman, AAF, MBA, PFCI, of Floral Finance Business...Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time to start a family. “My thought process was that buying a business would give me extra time — yeah, right,” she laughs....Breeding A Better Berry
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved variety of ilex that’s won approval from industry experts. ‘Winter Spirit’ caught the eye of judges for the Society of...Keep Botrytis at Bay
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified simple protocols that, if widely adopted, will help tackle botrytis, so more florists receive product free of the mold. The...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.