The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
read more
Industry Watchdog
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
Negative Publicity Roundup: Undergarment Company Apologizes, Removes Social Post
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...
Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
President Trump Raises Tariffs on Chinese Goods
A series of tweets issued by President Trump over the weekend added more uncertainty to trade talks between the United States and China. On May 5,...
In a Victory for Floral Industry, USDA to Publish 2018 Floriculture Crops Report
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
Red Sox, Chili’s Apologize for Ads that Dissed Flowers
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
SAF Working to Protect Floral Innovation
The U.S. Plant Variety Protection Act (PVPA) needs to be modernized and updated. That’s the message SAF carried to the Senate this week during a...
Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s...
Watch SAF Lobbyists Explain CAD ‘Asks’ on Facebook Live
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the...
Welcome New Week In Review Readers
For many of you, this marks the second time you received Week in Review, an e-newsletter focused on SAF’s daily efforts on Capitol Hill to educate...
SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
House and Senate Take Different Paths to Tax Reform
The Senate and the House are both moving forward with efforts to overhaul the country’s tax code, but the two houses are taking different...
Tim Tebow Gives Corsage to Prom Date on The Tonight Show
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...