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Charge the Right Labor Rate

by Molly Olson | Jul 14, 2021 | Floral Industry News, Research

Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management contributor Paul Goodman examines why in the July/August issue. Here’s a recap. Weddings and events were not as profitable...

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The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:

PARTNER WITH SAF | 2023 Media Kit

FLORAL MANAGEMENT MAGAZINE

Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.

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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.

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Plan for a Successful Valentine’s Day with SAF's collection of webinars, marketing materials, articles and more. Watch this video for an overview of everything available. Find all these resources (and many others) on the Career Connection Explore page.

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All Industry Trends and Challenges Discussion

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