Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer an “anchor” product that draws in customers? How will your sales staff quote...Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturday, April 16 and Denver on Sunday, Oct. 23. Both events will be sponsored by...Five Super Bowl Strategies To Win Over Your Customers
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certainly — but moreover, leadership, teamwork, and decisiveness. These same traits...Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business. The Society of American Florists’ Chief Information Officer and technology guru Renato Sogueco will bring his...Conforti Sells Beneva Flowers
A well-known florist in Sarasota, Florida, has sold the retail and wholesale arm of his business to dedicate more time to developing marketing and technology tools for the floral industry. Art Conforti, PFCI, sold Beneva Flowers on Nov. 4. He now plans to spend more...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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