Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
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Florists Leave Austin with Ideas, Insights and Contacts
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Five Super Bowl Strategies To Win Over Your Customers
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10....
Personalized Postcards Pay Off for Illinois Florist
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
Strong Visual Merchandising Lands N.Y. Florist Holiday Press
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of...
Holiday Banner Ads
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social...
Put These Goodies On Your Holiday Shopping List
While you’re busy checking off items on your shopping list for loved ones this holiday season, don’t forget your own (business’) needs — and wants....
Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth...
Two Dozen Daily Deals Drives Yuletide Traffic for Oregon Florist
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and...
‘Butterfly Moments’ Yield More Effective Copy
We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these...
Four Simple Ways to Get Your Blog Posts More Views
Anyone who's ever tried blogging knows it's a challenging art. Between coming up with compelling content, finding your voice, tracking down...
Enhance The Shopping Experience, Increase Sales
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...