Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Nine Social Media Ideas to Post for Mother’s Day
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebookÂ
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
Lovingly Hosts Story Contest for Mother’s Day
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists,...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
SAF Graphics Celebrate Spring Flowers
Members can hop over to the Society of American Florists’ library of web, Facebook graphics and banners for grab-and-go reminders to post online...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...