Have a bride who shuns gypsophila as “filler flower”? Try this one-word retort: Pippa. In a recent write-up of Pippa Middleton’s highly anticipated...
At a High Society Wedding, an Overlooked Flower Shines
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Floral Management’s Rose Guide June 2017
Floral Management Magazine will be featuring a new Rose Guide in the June 2017 issue. This new advertising opportunity will give Rose growers and...
3 Event Pricing Habits to Ditch
Pricing events is something of a science and an art, argues Mark Anderson, founder and president of FloristWare and a contributing writer for Floral...
Crayola Retires ‘Dandelion’ to Color Hall of Fame
“Not Dandelion!” That was the reaction from many consumers last week, after Crayola announced it would soon retire the bright yellow hue to its...
Leprechauns Love Flowers and Facebook Graphics
Get social media followers ready for the merriment of St. Patrick’s Day and the fun flowers the holiday brings. The Society of American Florists...
3 Easy Ways to Build Women’s Day Awareness
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
Check your Gut?
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
SAF CEO Peter Moran’s “State of the Industry Address”
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the...
Don’t Say This to Your Sales Team
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
As Democrats Take the Stage, Philly Small Business Owners Get to Work
With an estimated 50,000 visitors in town this week for the 2016 Democratic National Convention, local businesses in Philadelphia are looking to...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Oriental Trumpet Lilies
Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and Trumpet lilies, producing a slew of new...
SAF Urges Help with Small Biz Health Care Costs
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision...