We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Here Come the Pants
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Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Got Costs? SAF’s 1-Day Profit Blast Provides Clear, Practical Solutions
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...
Royer’s Presents Red Cross with Hundreds of Cards, Coloring Pages for Active Military and Veterans
Royer’s Flowers & Gifts recently collected hundreds of cards and coloring pages for active military and veterans as part of the American Red...
Easy, Affordable Ways to Produce Show-Stopping Images
Every day, you do the impossible: you take flowers — nature's most beautiful creations — and make them even prettier with your creative designs....
Wholesale Company Picks Two Winners in Annual Competition
For its 2016 Design Stars competition, Mayesh Wholesale added an unexpected twist: two winners. That decision was made in advance, said Yvonne...
Don’t Be Afraid to Go ‘Greige’
"Greige," a blend of gray and beige, doesn't sound very sexy. But that's the color 2016 brides are requesting in droves, say editors at The Knot. Be...
Delaware Valley Floral Group Announces New Outside Directors
The Delaware Valley Floral Group (DVFG) has announced the addition of two new outside directors to its Board. Both individuals were selected by a...
Ecuadorean Flower Farmers Eye Volcano
A volcano, which last erupted in 1877, has the attention of Ecuadorean flower growers. Employees of farms located southwest of Cotopaxi volcano were...
Baseball Player Sends Flowers to Woman Injured by Bat
A Boston Red Sox fan recovering from a freak accident last Friday at Fenway Park received flowers this week, and the gesture has gone viral. A...