As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Veteran Lobbyist to Talk Presidential Politics at CAD
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SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Golden Globes Offers Preview of Glam Looks to Come
When Hollywood turned out last weekend for the 2020 Golden Globes, the glam attendees also turned out some fashion-forward looks that could give...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
Hundreds of Floral Pros from 41 States Gather in Florida for SAF Convention
More than 425 floral professionals from 41 states and four countries will be in Florida this week...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
Suppliers, Buyers to Connect at SAF Amelia Island 2019
Making business connections and soaking in educational sessions are the top factors driving floral professionals to the Society of American...
Florida Florists Turn Surplus Flowers into Love
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...