For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
Teamwork: Consider Partnerships to Amplify Your Petal It Forward Event
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NY Times Highlights Ferns’ History, Enduring Appeal
A recent feature in The New York Times paid homage to one of the world’s oldest lifeforms, tracing its prehistoric origins and different...
Dozens of Commercial Radio Scripts, Perfect for Spring Holiday Promos
Clocks will be reset this weekend and the official start of spring is just two weeks away. You know what that means: It’s time to get your spring...
Raise Awareness — and Sales for Women’s Day
Raise awareness on Women’s Day, observed annually on March 8, commemorates the movement for women’s rights, and for some, it is customary to give...
USDA Changes Inspection Approach for Some Imported Plant Materials
The US Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) recently announced a change in how it inspects imported...
Florists in All 50 States Plan to Petal It Forward on Oct. 24
Nevada has joined the ranks of states participating in the Society of American Florists’ 2018 Petal It Forward, officially making the effort...
Trade Experts Express Relief Over Trilateral Agreement
The new deal among the United States, Canada and Mexico that updates the North American Free Trade Agreement (NAFTA) is being hailed as a win for...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Member Experts Directory
Got a question? As an SAF member, you have access to a seasoned panel of veteran florists as well as industry suppliers, ready to offer...
Get SAF Convention Handouts Now
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
Winston Flowers Reveals Wedding Trends on ‘The Today Show’
Winston Flowers, a 74-year-old business with eight locations throughout the greater Boston area and New England and a new studio in New York, earned...
SAF Urges USDA to Improve Data Collection for Floriculture Crops Summary
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Blair Winner to Receive Gold Medal Award in Palm Springs
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
Tight Knit. Bad Fit?
Here’s a variation of a question I hear from family business owners: “I hired my beloved cousin…but it’s not working out. What should I do?”...