Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Petal It Forward Follow Up: Spread the News and Say Thank
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Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Workplace Culture: Is Yours Helping or Hindering Retention?
In recent months, Uber, the San Francisco-based tech company famous for its ride-sharing app, has come under fire for promoting a hostile work...
Teleflora Florists Prep to ‘Make Someone Smile’
For the 17th year, florists across the country will share heartfelt floral surprises with local communities through Teleflora’s annual Make Someone...
Off the Clock and On Their Smartphones
According to the Pew Research Center, 77 percent of Americans own a smartphone. Among those millions of people essentially carting around a...
Trump Administration Begins Rollback of WOTUS
The federal government is looking into specific ways to end an Obama-era rule that expanded federal jurisdiction over pollution in streams and...
White House Moves to Dismantle Obama-Era Overtime Rule
The Trump administration is following through on campaign promises to reverse course on changes to overtime law initiated by President Obama. This...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community —...
Sedona Workshop Offers Chance to Improve Wedding Skills
Looking for a way to enhance your wedding floral design skills? Want to get away to Sedona? A three-day workshop presented next month...
California Flower Farm Takes Staring Role in Southwest Ads
How would you like your business to show up in a series of highly produced, very complimentary videos for a major U.S. company — at no cost to your...
Tips on How to Embrace the Digital Mindset
A few years ago, some Amazon customers complained directly to CEO Jeff Bezos about marketing emails they received that were promoting some, um,...
Floral Industry Leader Named to Influential Post at N.C. State
The winner of a prestigious award for research and education from the Society of American Florists award has been appointed associate dean and...
FTD Recognizes Member Florists Celebrating a Major Anniversary
FTD is pleased to announce the FTD Member Florists who have achieved major milestone anniversaries with the 107-year-old floral network. FTD...
For this Designer, Organization is Key
When Alanna Drzyzga first walked through the front door of Monday Morning Flower and Balloon Co. about six years ago, she thought, “I like it here.”...