
Learn how savvy shops manage the busiest holiday of the year.
It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back.
Prepare for Valentine’s Day 2016 by reviewing notes from past holidays. Search for any possible areas for improvement — leftover plush and containers, unplanned purchases of premium-priced roses to fill last minute orders, deliveries that required multiple runs, and customer complaints. When you identify a problem, figure out what went wrong, make a plan to avoid repeating the flub and discuss it with your staff. Look closely at the most recent holidays, as well as 2010, the last time Valentine’s Day fell on a Sunday.
And while you’re at it, consult your seasoned employees for their recommendations for part-time hires. They likely have strong opinions on past helpers and can tell you which ones were true workhorses and which were dead weight.