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Build Loyal Customers with This Award-Winning Strategy
Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has brought it continued success for the past eight years. Raya Ward of Nielsen’s Florist and Garden Shop in Darien, Connecticut, shares in this video how their...
What Does an Election Year Mean for Floral Sales?
How will the results of the election impact the floral industry? How does an increase in housing correlate to more floral sales? And what type of consumer should floral retailers be targeting with their marketing? In this short video, Society of American Florists...
Sustainability Facts to Share With Customers
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two customers shopping for arrangements at Meadowscent flower shop questioned owner Theresa Colucci, AAF, AIFD, PFCI, about...
Is Your Company Ready for the Gen Z Workforce?
Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers, like Gen Z a priority by offering good pay and plenty of training. With Gen Z set to outnumber baby boomers in the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.