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What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing, there’s something else that can make a florist’s Mother’s Day go smoothly: understanding how the wholesaler works, and how...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by the Society of American Florists about consumer spending, as well as SAF’s...
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Lisa Nason, a marketer with Kennicott Brothers, went back to Chicago feeling...Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’ attention and wallet share. Whether marketing business-to-business or to consumers, it’s that’s the type of marketing...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.