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Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday rush,” financial expert Paul Goodman, AAF, MBA, PFCI, of Floral Finance Business...The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Blue Ribbon winners from the Society of American Florists’ annual Outstanding Varieties...How I Did It: Increasing Traffic and Sales While Giving Back
As the calendar flips to the month of giving thanks, one florist’s success story serves as a reminder that giving back to the community can come full circle. “Our community supports us so much as a long-time family business,” says Holly Rund, a fourth-generation...Get Ahead on Holiday Prep
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales. The Holiday Planning Package includes: A collection of SAF NOW holiday planning articles with guidance on updating your...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.