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Obituary: Kathleen “Katie” Kennicott 1936-2023
Kathleen “Katie” Kennicott, who became a beloved fixture in the floral industry over six decades as she worked alongside her husband, Harrison “Red” Kennicott, AAF, at the Chicago-based flower wholesaler Kennicott Brothers, died October 13. She was 86. Katie graduated...Member Spotlight: Nick Smith of In Bloom Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Safeguard Your Businesses From Cyberattacks
October isn’t just about pumpkin spice and fall leaves; it’s also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season. And there is one type of email that you should fear and keep on your radar: phishing. According to the 2023...Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing writer Laura Drummond spoke with several florists who increased their holiday sales last year despite inflation pressure....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.