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Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new ones, writes finance expert Derrick Myers, CPA, CFP, PFCI in the September/October issue of Floral Management....Lean on SAF’s Resources for a Successful Petal It Forward
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one to give away — is on Oct. 18. To make sure you are prepared for a successful event, use this step-by-step guide to...5 Reasons to Petal It Forward on Oct. 18
In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for them to give away — as part of the Society of American Florists’ 9th annual Petal It Forward event Haven’t registered for...New SAF President Sets Sights on More Industry Collaboration
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with SAF. Oscar Fernandez, director of sales at Rio Roses-Equiflor in Doral, Florida, took...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.