Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’ three-part webinar series led by Barry Gottlieb — a motivational coach, author, and floral industry veteran — focuses on helping...
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make sure the industry’s voice is heard in Washington. During SAF Phoenix 2023, a party and design challenge will raise money...
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition circuit; others are first timers. And two are eager for a design competition theme that captures the phenomenon behind the...
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the Westin Kierland Resort & Spa in Scottsdale, Arizona, brings together some of the...
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated creative thinking, research and a lot of grit to meet them. Suggestions revealed a range of innovators, from a breeder...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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