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Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations for December holiday sales, according to a survey by the Society of American Florists. “I think people...
Holiday Campaign Celebrates ‘The Power of Wishes’
Teleflora’s new national holiday campaign, “The Power of Wishes” brings the partnership between Teleflora and Make-A-Wish to the forefront for the second year in a row. The campaign centers around Matty, a little boy wishing for a special moment with his...
Business Owners: Complete New Filing Requirement, or Risk Penalties
U.S. floral corporations with less than $5 million in sales and less than 20 employees need to complete a new filing by Dec. 31 to comply with a new federal requirement and avoid significant fines. The Beneficial Ownership Information (BOI) Report is mandatory for...
Holiday Prep: Stand Out Online
Regularly updating your business’s Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans don’t plan to hold back on holiday shopping for the 2024 season — and a majority of them plan to do it...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.