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Attract — and Retain — Top Talent
Having trouble finding workers? Struggling to onboard new employees? In a series of three courses for the Society of American Florists, human resources expert Glenna Hecht explains how to hire smarter to build the team your business needs and successfully onboard new...6 Ways to Save Your Business Money
Many things about Tiger Lily, a Charleston, South Carolina floral shop, have evolved from the pandemic era of business — from floral arrangements to the shop’s insurance provider. Gone are the steady flow of pandemic sales, and with it, the luxury of paying a little...SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer, and Wholesaler councils. The volunteer leaders on SAF’s board and councils guide all of SAF’s initiatives, from...Is Your Branding Landing Repeat Customers?
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are familiar and comfortable with the business. So how does a business build a following of loyal customers? For many...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.