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How I Did It: $3,000 in Sales From 6 Arrangements — In Just 1 Week
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved, successful sales strategies and more. Have a win to share? Email SAF NOW’s managing editor, Amanda Jedlinsky. Jen Barnard,...Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers properly providing up-sell opportunities and presenting items in a way that...Put Artificial Intelligence to Work
Is artificial intelligence working for you? From writing emails to crunching data, AI is a useful tool for business owners, including those in the floral industry. Software continues to be developed to perform everyday tasks — from the complex to the mundane. During...Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral Management, florist Kelsey Thompson, AIFD, of the marketing agency Petals and Profits, offers tips to create content...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.