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Florists Get in on Barbie Hype
The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink floral designs and giveaways on social media. “It’s important for florists to look at pop culture and see ways they can...Florists Armed with Inspiration and Knowledge After Profit Blast
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reputation, the latest in sympathy design techniques, and strategies for providing...VIDEO: SAF Competition Showcases Never-Before-Seen Varieties
Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discuss the new breeder category at SAF’s Outstanding Varieties Competition,...Obituary: Frankie Shelton 1924-2023
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American Florists’ Tommy Bright award, died July 15. She was 99. Shelton was a distinguished leader in the industry, guiding...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.