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SAF to Honor Next Gen Floral Pros with New Award
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements and commitment to the industry. The Next Gen Rising Star Award honors forward-thinking young professionals who...Make Third-Party Delivery Work for You
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save money. Last week, progressive retailers gathered virtually to share their experiences, best practices and cautions for...Business in 2022 was ‘Good,’ But Uncertainty Abounds for 2023
Business in 2022 was good for the majority of floral businesses across all segments of the industry — but even on the heels of a good year and a reportedly strong Valentine’s Day, some owners are feeling uncertain about 2023 sales. That’s according to the Society of...Marketing Pros: Time to Show Off
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a brand just for weddings. Those are just a few of the past winners of the Society of American Florists’ Marketer of the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.