SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Retailers ‘Inspired’ After Industry Gathering
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The Society of American Florists’ 139th annual convention in Miami wasn’t just a gathering of the floral industry — it was a...
Sun Valley’s Legacy Continues Under Continental Floral Greens
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the “Spirit Series” ilex bred by Sun Valley founder Lane DeVries, AAF. Now available at a wholesaler near you: Some of the fresh product...
SAF Chief Economist: Keep Long-Term Perspective Amid Market Fluctuations
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much, said the Society of American Florists’ Chief Economist Charlie Hall, Ph.D. “There have been plenty of...
‘Manuela’ Delphinium Wins Outstanding Varieties Competition
‘Manuela,’ a double-petal delphinium grown by Vallefor, won “Best in Show” at SAF’s Outstanding Varieties Competition. The Outstanding Varieties Competition “Best in Class” winners were announced Wednesday at SAF Miami 2024....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.