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Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’ inflation woes. In a survey by the Society of American Florists sent to retail members last month, just 13 percent of...
Five Minutes With J Schwanke on Adding Value to Designs
There are many ways to add value to an arrangement, whether it be through the variety of the flowers used, the stature of the arrangement, or the container. But there are some methods that add a perceived value for the consumer, while still being cost effective for...New Board Members Bring Diverse Expertise to SAF
A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the last 10 years with three retail locations and the launch of a wholesale division. A vice president of a loral greens...Profit Margin Under Pressure? Learn How to Control Costs
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The Society of American Florists’ second course in the Forecasting Your Future Series focuses on ways business owners can...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.