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Highlight the Joy of Flowers with these Marketing Themes
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the joy flowers bring. Bangor Floral in Bangor, Maine, joined the Petal It Forward movement for the first time this year and...
Five Minutes with Barry Gottlieb on Improving Mental Wellness
The pandemic took a toll on workers, prompting a record number of people to quit their jobs and wreaking havoc on their mental well-being. “What the pandemic did was create this awakening of, ‘Why am I working the way that I’m working?’” says Barry Gottlieb, a coach,...Floral Pros Learn ‘Next Steps’ to Adapt to a Changing Market
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’ 1-Day Profit Blast say they valued the opportunity to step away to connect with peers and share ideas. About 75 floral...Hurricane Ian Damages Some Florida Floral and Nursery Businesses
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store owner Denise Jefferies show boxes and paperwork floating through the store and furniture and fixtures submerged in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.