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Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral industry is well positioned to weather the headwinds of inflation and keep flowers top of mind for consumers. That was the...‘Zelmira’ Wins Best in Show in SAF’s Outstanding Varieties Competition
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction with...Jet Fresh Flower Distributors Wins SAF’s Marketer of the Year
A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an internationally recognized brand is the winner of the Society of American Florists’ 2022 Marketer of the Year award. Jet...Green Career Week Calls on Industry to Showcase Jobs
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers within their businesses as part of Green Career Week, a new initiative led by Seed Your Future. The event, slated for Oct. 3...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.