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Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral business successfully meet consumers’ expectations and market to different...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow flowers from the tarmac at Miami International Airport to a wholesaler and bouquet maker. A ‘Chopped’ style tournament in...
Beware of Offers to Help Claim the Employee Retention Credit
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn that some of those companies’ practices might be questionable. Philadelphia retailer Chris Drummond, AAF, PFCI, was among...
US Floriculture Industry Sees Jump in Sales
The U.S. floriculture industry’s sales grew nearly 16 percent from 2019 to 2021, hitting the $6 billon mark for the first time, according to the latest data from the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). The 2021...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.