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VIDEO: Five Minutes With Jet Fresh Flower Distributors On Company Culture
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are designed to be quick and informal — a fun way to learn about what’s happening...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of flowers. That was the line of questioning that Society of American Florists CEO Kate...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
Millions of viewers across the country who tuned in to the Today Show last week heard some practical advice from the Society of American Florists about purchasing flowers for Mother’s Day — and that florists are well-positioned to meet consumer needs. “The beauty of...
NRF: Flowers Top the List of Anticipated Mother’s Day Gifts
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind greeting cards, with 72 percent of those surveyed saying they would purchase flowers for the mothers in their lives, up...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.