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Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing have what it takes to win $5,000? There are two weeks left to enter the Society of American Florists’ 30th annual...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer ownership of the company to Gallina. When Zoë Gallina, AAF, began preparing to take over the luxury wedding and event...
Selling ‘Experiences’ May Give Edge for Mother’s Day
Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of Mother’s Day: Don’t underestimate consumers’ spending power. Economic data shows that discretionary spending, especially on experiences, is strong, Hall says. “As...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More
SAF has last-minute resources for Mother’s Day including tips to get journalists’ attention, prepare for an interview, and generate a positive media buzz. When the media calls, or you get a negative online review, or a customer questions the social or...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.