Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing writer to Floral Management magazine, industry accounting expert and a presenter...
While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ latest installment in the crowd-pleasing 1-Day Profit Blast series, coming to...
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means it’s also time to train your staff in best practice sales techniques — to ready your business for the holiday rush and...
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this year’s Petal It Forward event. That leaves 10 states to go — Hawaii, Maine, Nevada, New Mexico, Rhode Island, South Dakota,...
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of that time and encourage those passive scrollers to become active customers? What are the best practices for social media in...
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