Does your shop need financial help? Don’t ignore problems or shake them off because you’re more “creative” than “math-minded,” warns Derrick Myers, CPA, CFP, PFCI, a regular columnist for Floral Management magazine and a speaker at...
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American Grown, the Society of American Florists is bringing the Field to Vase experience to SAF Palm Springs 2018, the...
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended stems — and owners are wondering: Do these flourishes actually drive profit toward our bottom line? On Oct. 7 at the...
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American Institute of Floral Designers, eight past Sylvia Cup contestants — including two grand prize winners and a second...
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral industry and outside areas during SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention. The...
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