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CalFlowers Launches All-Industry Marketing Campaign
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by CalFlowers (the California Association of Flower Growers and Shippers) — is focused on helping everyone in the industry promote...Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some of questions that were raised Nov. 16 during a webinar by the Society of...
PMA and United Fresh Join to Form International Fresh Produce Association
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name: International Fresh Produce Association. When the new organization launches Jan. 1 it will bring the Produce Marketing Association...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season. Wildfires, heat and dryness can all affect the quality and quantity of the evergreen harvest. This year, it was June’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.