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New University Study Proves Flowers Can Alleviate Stress
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel happy!” Now, new study findings have proven that these anecdotal reactions are actually rooted in science, and that living...
‘Alma’ Takes Top Honors at SAF’s Outstanding Varieties Competition
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in Show in the Outstanding Varieties Competition during the Society of American Florists’ 134th Annual Convention in Rancho Mirage, California on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.