A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s highest honor for floral educators. Deborah De La Flor, AIFD, PFCI, owner of De La Flor Gardens in Cooper City, Florida,...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm Springs 2018, the association’s 134th Annual Convention, Sept. 12-15, in Rancho Mirage, California. In addition, SAF...
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American Florists’ 50th Annual Sylvia Cup Design Competition during SAF Palm Springs 2018, he wasn’t nervous — he was ready. “I look...
Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt Template, as well as a host of other resources and advice, at safnow.org/petalitforward. Petal It Forward is a “random...
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 24. That leaves 14 states to go — Georgia, Hawaii, Maine, Nevada, New Mexico,...
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