Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it are two new posters promoting the research-proven health benefits of floral gifts with floral arrangements designed in...
Here’s a question florists ask Derrick Myers, CPA, CFP, all the time: How can I cut my labor during the slow summer and still keep my employees for the busier times? “It’s easy for me to suggest florists simply cut employees’ work hours during the slow season to keep...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of Fifty Flowers, did not invite media to her giveaway last year, her company’s...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 33 states and 74 cities had committed to holding local Petal It Forward events on October 11. That leaves 17...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop? If you find yourself struggling with these kinds of questions, you’ll want to listen in as floral industry...
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