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APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and three customizable press releases — all free for members at safnow.org/apw....
PFCI Honors Bobbi Ecker-Blatchford with AFE Memorial Tribute
Professional Floral Communicators – International (PFCI) has established “Bucks for Bobbi,” a memorial tribute through the American Floral Endowment (AFE), in memory of celebrated floral designer and mentor Bobbi Ecker-Blatchford, AAF, AIFD, PFCI....
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive flowers. SAF’s 2017 Petal It Forward campaign date is set for Wednesday, Oct....
Remind Consumers (and Sales Staff) about Easter Lilies and Cats
When taking orders for Easter lilies, ask customers if the recipients have cats and be ready with alternative gift suggestions. According to the National Animal Poison Control Center, some lilies can cause renal failure in cats. Want to make a general announcement on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.