You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in the spotlight as an inductee to the American Academy of Floriculture (AAF) or Professional Floral Communicators...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail every aspect about the floral arrangements received, along with the cost and how...
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading professionals in September — and the deadlines for those accolades are just around the corner. The Society of American...
Prescriptions can add up. That’s why the Society of American Florists has partnered with Hortica to get members, their families, employees and their pets the best deal possible on prescription drugs with a free Prescription Discount Card. With the card, you can...
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American Florists’ 37th Annual Congressional Action Days (CAD), attendees will hear from one of today’s most renowned political...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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