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Attract Prom-Goers with Personality Quiz
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your shop for their prom needs, and you could score a loyal customer for life. Check out SAF’s Prom Resource Center. It provides...
Free Customer Service Help, April 13-20
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have you witnessed any exchanges between one of your team members and a customer where you thought, “Well, that didn’t go...
Advertise Your Blooms on the Radio
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the listeners in the first 28 days after they heard the ads. The Society of American Florists makes it easy for members to...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and finding a local florist with a new interactive quiz and social media campaign. To...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.